{"product_id":"sole-de-yellowing","title":"Sole De-Yellowing","description":"\u003cp\u003eSole yellowing is the single most common issue on older and vintage pairs — a chemical change in the rubber from UV exposure over time, not dirt, and not something a clean can fix. Our de-yellowing process reverses it properly.\u003c\/p\u003e\n\n\u003ch3\u003eWhat's included\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFull sole de-yellowing treatment, controlled for your specific sole compound\u003c\/li\u003e\n\u003cli\u003eSuitable for gum, translucent, and white soles\u003c\/li\u003e\n\u003cli\u003eBefore and after photos, so you can see the actual result\u003c\/li\u003e\n\u003cli\u003eHonest assessment of what's achievable before we start\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eOur process\u003c\/h3\u003e\n\u003cp\u003eUnlike a DIY bleach soak — which can leave rubber brittle or cracked with repeated use — we control concentration, exposure time, and rubber condition throughout the process. Different sole compounds respond differently, and we treat each pair individually rather than running one generic process regardless of what's actually needed.\u003c\/p\u003e\n\n\u003ch3\u003eWhat this won't do\u003c\/h3\u003e\n\u003cp\u003eDe-yellowing addresses colour, not structural issues. If your pair also has sole separation or cracking, that needs our \u003ca href=\"\/products\/full-restoration\"\u003eFull Restoration\u003c\/a\u003e service, which includes rebonding.\u003c\/p\u003e\n\n\u003ch3\u003eTurnaround\u003c\/h3\u003e\n\u003cp\u003e5–7 business days. Collection and delivery available across Essex and London.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently asked\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs this safe for all sole types?\u003c\/strong\u003e We assess your specific sole compound before starting and will tell you honestly if we think a pair isn't suitable for the standard process.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill the yellowing come back?\u003c\/strong\u003e Sole yellowing is caused by ongoing UV exposure, so pairs kept in bright light will yellow again over time — proper storage significantly slows this.\u003c\/p\u003e","brand":"MASBOD London","offers":[{"title":"Default Title","offer_id":58778927792502,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/4497\/5990\/files\/sole-de-yellowing_ad74959f-598b-4b2f-86b9-ecdfaab99c57.png?v=1789971191","url":"https:\/\/www.masbodlondon.com\/products\/sole-de-yellowing","provider":"Masbod London","version":"1.0","type":"link"}